MICHAEL J. SANTNER
MICHAEL J. SANTNER
Samples of campaign designs and layouts sent to a client list of over 20,000 recipients
for products represented in over 800 countries used by over 10,000 certified Doctors of Chiropractic Services.
This campaign promoted the product with subtle Valentine's Day references, including "Fall in love" with the product and a Cupid shadow cast by the product.
This beginning of year campaign had the theme of having the vision to purchase 2 products for $2020, in the year 2020. In addition, the number 2 carries onto a double logo on the model's glasses, she is an optometrist, the play on words with "double your vision" (double vision), and the asterisk line "lowest price is twice as nice."
This campaign promoting government subsidies to the product shows the company as the "life saver" to taxes that drown you. There is also a reference to a package deal of 2 of the products with a call to action.